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Apps Account for 4 in every 5 US Mobile Media Minutes

Today Comscore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service.

Smartphone Adoption Approaches Tipping Point Across Markets

Comscore’s latest report, the 2012 Mobile Future in Focus, reveals smartphone adoption showed strong gains across much of the developed world. In the US and EU5 markets, smartphone penetration grew at...