May 22, 2015

comScore Releases April 2015 U.S. Desktop Online Video Rankings

RESTON, VA, May 22, 2015  – comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 191 million Americans watched online content videos via desktop computer in April 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and Disney/Maker Studios topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 152.8 million unique viewers. Facebook ranked #2 with 83.5 million viewers, followed by Yahoo Sites with 55.4 million, Maker Studios Inc. with 43.7 million and VEVO with 43.1 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
April 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Total Internet : Total Audience  191,019
Google Sites 152,781
Facebook 83,549
Yahoo Sites 55,445
Maker Studios Inc. 43,653
VEVO 43,131
Vimeo 37,365
AOL, Inc. 37,156
Fullscreen 34,200
Comcast NBCUniversal 32,659
CBS Interactive 30,499

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds. 

Top 10 Video Ad Properties by Unique Viewer Percent Reach
BrightRoll Platform ranked #1 in video ad reach, serving ads to 51.9 percent of the total U.S. population in April. Specific Media came in second with 37.8 percent reach, followed by LiveRail with 33.2 percent, Google Sites with 31.9 percent and AOL, Inc. with 30.1 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
April 2015
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
BrightRoll Platform† 51.9
Specific Media** 37.8
LiveRail† 33.2
Google Sites 31.9
AOL, Inc. 30.1
Tremor Video† 21.4
SpotXchange Video Advertising Platform† 21.0
RockYou.com†‡ 15.5
Q1Media - AdExcite Video Platform† 15.4
YuMe** 14.8

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
‡Entity has assigned some portion of traffic to other syndicated entities. 

Top 10 YouTube Partner Channels by Unique Viewers
The April 2015 YouTube partner data revealed that entertainment channel Disney/Maker Studios climbed back into the top position in the ranking with 43.2 million viewers. VEVO occupied the #2 spot with 42.6 million unique viewers, followed by QuizGroup with 27.8 million, Warner Music with 27.5 million and Machinima with 26.9 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
April 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Disney/Maker Studios @ YouTube 43,227
VEVO @ YouTube 42,582
QuizGroup @ YouTube 27,806
Warner Music @ YouTube 27,541
Machinima @ YouTube 26,930
BroadbandTV @ YouTube 24,451
ZEFR @ YouTube 19,126
Rightster @ YouTube 18,533
any.TV @ YouTube 17,795
Zoomin.TV @ YouTube 17,435

For more information: 

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Rankings, Video, YouTube

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