Market Rankings

August 18, 2014

comScore Releases July 2014 U.S. Online Video Rankings

RESTON, VA, August 18, 2014  – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 190.3 million Americans watched online content videos in July 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 157.2 million unique viewers. Facebook ranked #2 with 103.1 million viewers, followed by AOL, Inc. with 58.6 million, Yahoo Sites with 48.8 million and VEVO with 43.5 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
July 2014
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Total Internet : Total Audience  190,273
Google Sites 157,204
Facebook 103,081
AOL, Inc. 58,621
Yahoo Sites 48,750
VEVO 43,523
NDN 39,421
Maker Studios Inc. 38,583
Microsoft Sites 37,367
Fullscreen 36,126
Vimeo 34,216

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
BrightRoll Platform ranked #1 in video ad reach, serving ads to 50.1 percent of the total U.S. population in July. LiveRail came in second with 37.8 percent reach, followed by Specific Media with 36.9 percent, AOL, Inc. with 36.5 percent and Google Sites with 35.4 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
July 2014
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
BrightRoll Platform† 50.1
LiveRail† 37.8
Specific Media** 36.9
AOL, Inc. 36.5
Google Sites 35.4
Q1Media - AdExcite Video Platform† 31.4
TubeMogul Video Ad Platform† 31.2
SpotXchange Video Advertising Platform† 30.0
Tremor Video** 27.1
YuMe** 22.0

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP 

Top 10 YouTube Partner Channels by Unique Viewers
The July 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 42.6 million viewers. Fullscreen climbed into the #2 spot with 36.1 million unique viewers, followed by Maker Studios Inc. with 33.5 million, Warner Music with 24.2 million and ZEFR with 22.2 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
July 2014
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
VEVO @ YouTube 42,600
Fullscreen @ YouTube 36,115
Maker Studios Inc. @ YouTube 33,488
Warner Music @ YouTube 24,208
ZEFR @ YouTube 22,217
BroadbandTV @ YouTube 19,354
The Orchard @ YouTube 18,115
warnerbros vfp @ YouTube 17,866
Machinima @ YouTube 17,363
Zoomin.TV @ YouTube 16,639

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Rankings, Video, YouTube