Rankings

July 24, 2015

comScore Releases June 2015 U.S. Desktop Online Video Rankings

RESTON, VA, July 24, 2015  – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 193.6 million Americans watched online content videos via desktop computer in June 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 172.7 million unique viewers. Facebook ranked #2 with 85.7 million viewers, followed by Yahoo Sites with 57.5 million, VEVO with 43 million and Maker Studios Inc. with 40.3 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
June 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Total Internet : Total Audience  193,580
Google Sites 172,652
Facebook 85,683
Yahoo Sites 57,527
VEVO 43,046
Maker Studios Inc. 40,280
Vimeo 37,909
AnyClip Media 33,379
Fullscreen 32,719
Comcast NBCUniversal 32,554
Microsoft Sites 31,011

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds. 

Top 10 Video Ad Properties by Unique Viewer Percent Reach
BrightRoll Platform ranked #1 in video ad reach, serving ads to 40.3 percent of the total U.S. population in June. Google Sites came in second with 32.8 percent reach, followed by LiveRail with 31.6 percent, Specific Media with 31 percent and AOL, Inc. with 29.7 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
June 2015
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
BrightRoll Platform† 40.3
Google Sites 32.8
LiveRail† 31.6
Specific Media** 31.0
AOL, Inc. 29.7
Tremor Video† 22.5
SpotXchange Video Advertising Platform† 22.2
RockYou.com†‡ 17.3
YuMe** 16.3
Q1Media - AdExcite Video Platform† 16.3

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
‡Entity has assigned some portion of traffic to other syndicated entities.

Top 10 YouTube Partner Channels by Unique Viewers
The June 2015 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 42.7 million viewers. Disney/Maker Studios occupied the #2 spot with 39.8 million unique viewers, followed by BroadbandTV with 30.7 million, QuizGroup with 28.3 million and Warner Music with 26.6 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
June 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
VEVO @ YouTube 42,669
Disney/Maker Studios @ YouTube 39,796
BroadbandTV @ YouTube 30,724
QuizGroup @ YouTube 28,337
Warner Music @ YouTube 26,607
Machinima @ YouTube 24,894
ZEFR @ YouTube 23,108
Rightster @ YouTube 19,181
The Orchard @ YouTube 18,211
UMG @ YouTube 17,601

For more information: Request a Demo of Video Metrix® Multi-Platform

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Audience Analytics, Rankings, Video, YouTube