June 19, 2015

comScore Releases May 2015 U.S. Desktop Online Video Rankings

RESTON, VA, June 19, 2015  – comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 162.1 million unique viewers. Facebook ranked #2 with 85.6 million viewers, followed by Yahoo Sites with 59.1 million, VEVO with 44.1 million and Maker Studios Inc. with 42 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
May 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Total Internet : Total Audience  192,937
Google Sites 162,141
Facebook 85,588
Yahoo Sites 59,073
VEVO 44,102
Maker Studios Inc. 42,020
Vimeo 38,261
Fullscreen 32,615
Comcast NBCUniversal 32,366
AOL, Inc. 31,412
Machinima Entertainment 30,978

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
BrightRoll Platform ranked #1 in video ad reach, serving ads to 47.6 percent of the total U.S. population in May. LiveRail came in second with 33.3 percent reach, followed by Specific Media with 32.8 percent, Google Sites with 31.7 percent and AOL, Inc. with 28.4 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
May 2015
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
BrightRoll Platform† 47.6
LiveRail† 33.3
Specific Media** 32.8
Google Sites 31.7
AOL, Inc. 28.4
Tremor Video† 22.8
SpotXchange Video Advertising Platform† 21.4
Q1Media - AdExcite Video Platform† 16.2
RockYou.com†‡ 15.9
Videology† 15.6

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
‡Entity has assigned some portion of traffic to other syndicated entities.

Top 10 YouTube Partner Channels by Unique Viewers
The May 2015 YouTube partner data revealed that video music channel VEVO climbed back into the top position in the ranking with 43.5 million viewers. Disney/Maker Studios occupied the #2 spot with 41.6 million unique viewers, followed by QuizGroup with 32.5 million, Broadband TV with 31.7 million and Machinima with 31 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
May 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
VEVO @ YouTube 43,479
Disney/Maker Studios @ YouTube 41,555
QuizGroup @ YouTube 32,469
BroadbandTV @ YouTube 31,746
Machinima @ YouTube 30,973
Warner Music @ YouTube 29,211
ZEFR @ YouTube 20,651
Rightster @ YouTube 19,006
any.TV @ YouTube 18,830
The Orchard @ YouTube 18,524

For more information: 

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Audience Analytics, Rankings, Video, YouTube

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