comScore Releases October 2014 U.S. Desktop Online Video Rankings
RESTON, VA, November 21, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in October 2014. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and Disney/Maker Studios topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 162.3 million unique viewers. Facebook ranked #2 with 93.8 million viewers, followed by AOL, Inc. with 86.3 million, Yahoo Sites with 57.1 million and VEVO with 48.2 million.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent Reach
AOL, Inc. ranked #1 in video ad reach, serving ads to 53.8 percent of the total U.S. population in October. BrightRoll Platform came in second with 52.3 percent reach, followed by LiveRail with 52.1 percent, SpotXchange Video Advertising Platform with 51.6 percent and Q1Media – AdExcite Video Platform with 50.5 percent.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The October 2014 YouTube partner data revealed that entertainment channel Disney/Maker Studios climbed back into the top position in the ranking with 44.7 million viewers. VEVO occupied the #2 spot with 44.3 million unique viewers, followed by Fullscreen with 37.3 million, Warner Music with 24.5 million and ZEFR with 23 million.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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