2008

Search and Filter

Blog Mar. 31, 2015 | Share

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Y/Y Unique Visitor Growth of Selected Fast Rising Mobile Apps

Last week comScore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues to be a prevailing theme in digital it is the increasing influence of mobile, and more specifically of mobile apps. Last year, in fact, mobile apps came... Read more

Presentation Mar. 30, 2015 | Share

What's New in Digital Branded Content

What's New in Digital Branded Content

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumption habits, why and what they share, and how brands can better measure the impact of branded content. Read more

Whitepaper Mar. 27, 2015 | Share

2015 Canada Digital Future in Focus

2015 Canada Digital Future in Focus

This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. Read more

Presentation Mar. 27, 2015 | Share

Unlocking Programmatic’s Potential

Unlocking Programmatic's Potential

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Madrid, highlights comScore’s solution for trusted programmatic transactions of quality advertising. Read more

Data Gem Mar. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... Read more

Press Release Mar. 26, 2015 | Share

comScore’s Latest Whitepaper 2015 U.S. Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2015 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Read more

Whitepaper Mar. 26, 2015 | Share

2015 U.S. Digital Future in Focus

2015 US Digital Future in Focus

The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors.... Read more

Presentation Mar. 26, 2015 | Share

Unlocking Programmatic’s Potential

Unlocking Programmatic's Potential

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Paris, highlights comScore’s solution for trusted programmatic transactions of quality advertising. Read more

Market Ranking Mar. 25, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for January 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for January 2015 based... Read more

Whitepaper Mar. 24, 2015 | Share

Visa Checkout: The Right Choice for Online Retailers

Visa Checkout The Right Choice for Online Retailers

Visa Checkout worked with comScore to discover what consumers want when it comes to their online checkout experience. Read more