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Presentation May. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. Read more

Blog May. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Read more

Presentation May. 20, 2015 | Share

Using Verification to bring out the Quality in Programmatic

Using Verification to bring out the Quality in Programmatic

comScore's VP of Advertising Effectiveness, Duncan Trigg, recently spoke about how to bring trust to programmatic at the annual AOP Programmatic forum. Crucial topics like viewability, non-human traffic, brand safety and ad fraud were addressed. Read more

Market Ranking May. 20, 2015 | Share

Russia Top 20 March 2015

The total digital population in Russia stands at 79.2 million unique visitors accessing to online content from PC and Mobile (including smartphones and tablets). 70.7 million Russians watched an average of 201 videos. Read more

Presentation May. 18, 2015 | Share

2015 Brazil Digital Future in Focus

2015 Brazil Digital Future in Focus

More than ever, the behavior of Brazilian Internet users is being modified not only in terms of content consumption, but also in the way they access the Internet, becoming multi-platform consumers. New devices are helping to build a new digital era, which is creating new directions and opportunities for advertisers and media sellers. Read more

Blog May. 18, 2015 | Share

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the Canadian Norms?

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the Canadian Norms?

To help guide the industry to better understand campaign delivery on the whole, comScore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its comScore validate Campaign Essentials (vCE) service. Industry benchmarks can be used to help set delivery expectations and provide a powerful indicator... Read more

Market Ranking May. 15, 2015 | Share

comScore Releases April 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in April with 64.2 percent of search queries conducted. Read more

Market Ranking May. 15, 2015 | Share

Russia Top 20 February 2015

The total digital population in Russia stands at 78.9 million unique visitors in February, accessing to online content from PC and Mobile (Smartphones and Tablets). 70.1 million Russians watched an average of 186 videos in February. Read more

Blog May. 13, 2015 | Share

The Vital Role Media Buyers Play in Fighting Ad Fraud

Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud. Read more

Market Ranking May. 13, 2015 | Share

Spain Top 20 March 2015

Spain Top 20 March 2015 Read more