June 30, 2010 - comScore Whitepaper

Women on the Web: How Women are Shaping the Internet

Andrea Vollman
Linda Abraham
Marie Pauline Mörn

From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

This 30+ page paper is organized into 7 main content sections, including:

  • The Gender Divide
  • Women and the Social Web
  • Women and Retail
  • Content for Women
  • Search Activity
  • Entertaining Women
  • Mobile Women

More about

Demographics Retail