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Blog Jun. 11, 2015 | Share

How the “Buy Button” Can Help Fill the M-Commerce Gap

Share of Online Retail Browsing vs. Spending by Platform

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. comScore’s recently released Q1 2015 data shows that while 59 percent of digital shopping time occurred on mobile devices, smartphones and tablets only drove 15 percent of total e-commerce spending – a phenomenon we call the “M-Commerce... Read more

Whitepaper Jun. 11, 2015 | Share

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods. Read more

Press Release Jun. 3, 2015 | Share

UPS Online Shopping Study: Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns. Read more

Presentation May. 27, 2015 | Share

State of the U.S. Online Retail Economy in Q1 2015

State of the U.S. Online Retail Economy in Q1 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward. Read more

Video May. 22, 2015 | Share

The frontrunners in e-commerce

Digital Commerce - Gian Fulgoni on CNBC

Gian Fulgoni on CNBC Exclusive discussing digital commerce in Q1 . View

Whitepaper Mar. 24, 2015 | Share

Visa Checkout: The Right Choice for Online Retailers

Visa Checkout The Right Choice for Online Retailers

Visa Checkout worked with comScore to discover what consumers want when it comes to their online checkout experience. Read more

Video Mar. 16, 2015 | Share

Mobile commerce growth on fire

m-commerce on fire

Mobile commerce growth 'on fire': new comScore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter. View

Press Release Mar. 3, 2015 | Share

Global Study Reveals Online Shoppers Want More Flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale. Read more

Video Feb. 10, 2015 | Share

How Walmart & Target are winning mobile

Top mobile retailers

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile war? Yahoo Finance asked comScore co-founder Gian Fulgoni and while some of the usual suspects... View

Blog Jan. 26, 2015 | Share

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Gian Fulgoni

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Read more