Pixels, Patients and Prevention: How Today’s Consumers Are Using the Internet to Manage their Health
Speaker: John Mangano, VP for Health and Pharmaceutical Marketing Solutions, comScore Inc.
Event: National Conference on Health Communication, Marketing, and Media
This presentation explores the growth in online health information consumption over the past few years across search, video, and mobile communications using audience measuring tools. This data is used to provide insight into the use of the Internet for health-related activities from the perspective of various audiences.