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Blog Aug. 22, 2016 | Share

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied, and delivers an end result which can be trusted. The same principles can be applied to the digital... Read more

Blog Aug. 22, 2016 | Share

Ad Fraud in Mobile Advertising: The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort... Read more

Presentation Jul. 11, 2016 | Share

Impressions vs. Eyeballs: What Are You Really Buying?

Impressions vs. Eyeballs: What Are You Really Buying?

When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just ad-served onto pages and sites. Was that impression served to a real human rather than a bot? Was that ad actually in the browser-viewable window or was it below-the-fold? Or even in a tab that is... Read more

Blog Jul. 8, 2016 | Share

comScore in Journal of Advertising Research on How Marketers Can Minimize Losses Caused by Bogus Web Traffic

comScore in Journal of Advertising Research

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisticated ways for smart marketers, faced with the challenges of digital ad fraud, to ensure they can still reach their target segments in a cost-effective... Read more

Press Release Jul. 7, 2016 | Share

comScore signs Local TV Ratings Contract with Dispatch Printing Company

comScore (NASDAQ: SCOR) today announced it has signed a local TV measurement agreement with the Dispatch Printing Company television stations, WTHR-TV (NBC) in Indianapolis, Indiana and WBNS-TV (CBS) in Columbus, Ohio. Read more

Press Release Jul. 6, 2016 | Share

comScore Expands Relationship with Raycom TV

comScore (NASDAQ: SCOR) today announced the expansion of its partnership with Raycom for comScore’s local television viewing information across five new Raycom television markets. With this agreement, comScore now has 56 TV markets under contract with Raycom. Read more

Presentation Jun. 20, 2016 | Share

The Value of a Digital Ad

Joris Goossens, VP Sales, Benelux, the Nordics & Russia, comScore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’. Read more

Presentation Jun. 13, 2016 | Share

Effectiveness of Online Advertising

Effectiveness of Online Advertising

How far had Ad-blocking spread? During this session, Fabrizio Angelini, CEO Sensemakers and representative for comScore Italy presents issues affecting digital advertising today including ad blocking, ad fraud and viewability and how media buyers can face these challenges to make sure their ads have the chance to make an impact. Read more

Press Release Jun. 7, 2016 | Share

Weborama Integrates comScore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile.... Read more

Blog Jun. 6, 2016 | Share

Momentum in Mexico: New Measurement and Partnership Offerings Come to Market

Momentum in Mexico: New Measurement and Partnership Offerings Come to Market

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences. This evolving market requires evolving measurement that will help advertisers, agencies and... Read more