Audience Recommendations for Every Vertical
Power to the People
The Myth of Static IP
I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that Comscore’s numbers underrepresented an audience. These are very easy cases to address, but t...
Where The Buys Are: Ads Live On Pages
Younger Consumers Receptive to Advertising on User-Generated Content Sites
Firefox vs. Internet Explorer: Part 2
In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cogno...
Firefox vs. Internet Explorer