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Blog Aug. 24, 2016 | Share

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Read more

Presentation Aug. 22, 2016 | Share

Understanding Malaysia’s Online Audience in 2016

In this session, Joe Nguyen, Senior Vice President, Asia Pacific, comScore revealed key insights into the Malaysia online audience. Read more

Blog Aug. 22, 2016 | Share

Ad Fraud in Mobile Advertising: The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort... Read more

Video Aug. 12, 2016 | Share

Millennials going mobile

Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go. View

Press Release Jul. 26, 2016 | Share

comScore Enhances Plan Metrix Solution with Mobile Data Inputs

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. Read more

Blog Jul. 20, 2016 | Share

comScore Plan Metrix, Now with Mobile Data!

comScore Plan Metrix, Now with Mobile Data!

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience targets. Advertisers want and need to do more than target their campaigns based on age and gender.... Read more

Data Gem Jul. 13, 2016 | Share

Russia: News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour of mobile when looking at reach and time spent online. The category reach of the News/Information... Read more

Presentation Jul. 12, 2016 | Share

Multi-Platform Measurement in Colombia

Multi-platform measurement in Colombia

comScore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use. comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop Read more

Blog Jul. 8, 2016 | Share

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined here as Persons 18-34) are the ones leading this trend. Below are three charts based on... Read more