2014 LATAM Digital Future in Focus
Speaker: Alejandro Fosk, SVP Latin America; Alex Banks, VP Latin America
Event: comScore Presentation
The "2014 LATAM Digital Future in Focus" explores highlights and prevailing trends of today's digital media landscape. In this year's report, we've dedicated a section to the analysis of the U.S. Hispanic Segment.
Topics covered include:
- Latin American and U.S. Hispanic online audience growth, behavior and trends.
- Emerging trends in online advertising (Viewability, Digital GRPs, Programmatic etc.).
- How content providers and agencies are measuring social media engagement and leveraging social media to further develop brand loyalty.
- Audience sizes by country.
- A ranking of social networking sites in the region.
- Which country was more engaged with Sports sites in previous months.
- A demographic profile of the retail audience in the region.