UK Digital Market Overview September 2014
Your monthly snapshot of digital audience trends
Here is a brief summary of some of the key topics covered in this report:
- The Total Digital Population stands at 47.3m Unique Visitors in September, marginally down (-1.5%) on the previous month. The audience accessing exclusively from Mobile or Tablet devices was 2.3m, or just more than 5%.
- Google Sites remained the leading property based on Total Digital Population, followed by Yahoo Sites and BBC Sites.
- For September, the audience under review were ABC1 Females and whilst the categories visited are not entirely surprising that perhaps doesn’t reveal the whole story.
- Analysis of the Real Estate category revealed the pattern of audiences moving from PC-only to favour Mobile/Tablet-only access with nearly one-third of Real Estate audiences opting to access via these devices.