November 4, 2014 - Event: UK Digital Market Overview

UK Digital Market Overview September 2014

Sarah Radwanick
Director, Regional Product Marketing

Your monthly snapshot of digital audience trends

Here is a brief summary of some of the key topics covered in this report:

  • The Total Digital Population stands at 47.3m Unique Visitors in September, marginally down (-1.5%) on the previous month. The audience accessing exclusively from Mobile or Tablet devices was 2.3m, or just  more than 5%.
  • Google Sites remained the leading property based on Total Digital Population, followed by Yahoo Sites and BBC Sites.
  • For September, the audience under review were ABC1 Females and whilst the categories visited are not entirely surprising that perhaps doesn’t reveal the whole story.  
  • Analysis of the Real Estate category revealed the pattern of audiences moving from PC-only to favour Mobile/Tablet-only access with nearly one-third of Real Estate audiences opting to access via these devices.