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In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Colombia. In 2014, we saw a migration to mobile devices, the prevailing trends in web usage and the evolution of digital advertising. In this presentation, we cover the current state of online advertising in Colombia and how Comscore is helping to drive the industry.
Some of the key topics covered during the presentation are:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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