October 1, 2015 - comScore Whitepaper

2015 Global Digital Future in Focus

Ben Martin
Director, International Marketing Insights

Digital developments continue to revolutionise the speed and scope of information that is communicated globally. This rapid transfer of ideas has naturally had an impact on the industry itself, with trends in platforms, audiences and content now evolving across continents faster than ever before.

Considerations for digital businesses in 2015 include:

  • The balance of audiences and content consumption. Not simply between desktop, smartphone and tablet, but between browser and app access.
  • How user demographics and content owners have reacted to a broader mix of digital touchpoints.
  • The high-impact content and advertising yielded by growing video consumption on digital devices.

In this report, we will examine key trends affecting the global digital ecosystem. We will show how the landscape has changed, who is leading the way, and what other regions can expect to see.

Download the comScore 2015 Global Digital Future in Focus report today.