Key Insights from 2012
and What They Mean for
the Coming Year
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Read moreBy: Tania Yuki Tags: Engagement, Facebook, Social
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion. Read moreBy: Adam Lella Tags: Ad Impressions, Engagement, Top 10 Sites, Video, YouTube
comScore Partners with Shareablee to Provide Clients with Social Media Benchmarking and Engagement Insights
comScore, Inc. (NASDAQ: SCOR) today announced a partnership with Shareablee to provide comScore clients with social media benchmarking and competitive intelligence insights. Shareablee is a social business intelligence platform that helps marketers maximize the value of their social media audiences with insights about how consumers are engaging with... Read moreBy: Kate Dreyer Tags: Engagement
This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. Read moreTags: Engagement, Media & Entertainment, Mobile, Streaming, Tablets
Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. Read moreBy: Stephanie Adamo Tags: Ad Impressions, Advertising, Engagement, Mobile, Smartphone
In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are... Read moreBy: Kate Dreyer Tags: Audience Measurement, Engagement, Mobile, Multi-Platform, Web Analytics
comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Read moreBy: Andrew Lipsman Tags: Audience Measurement, Engagement, Facebook, Mobile, Multi-Platform
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion. Read moreBy: Stephanie Adamo Tags: Ad Impressions, Engagement, Top 20 Sites, Video, YouTube
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad views totaled 22.8 billion. Read moreBy: Stephanie Adamo Tags: Ad Impressions, Advertising, Engagement, Google, Rankings, Streaming, Top 10 Sites, Video, YouTube
To better understand the current state of online ad delivery in the Japan online advertising market, comScore conducted a charter study among 76 campaigns. The result showed the current picture of viewablility, brand - safety and the reach to the target audience, while it illustrated the basic problem concerning the Japan online ad market. Read moreTags: Ad Validation, Advertising, Campaign Attribution, Engagement