Event: Society of Insurance Research Annual Conference - October 2, 2015

Today's Digital Consumer

Susan Engleson

Senior Director, Products

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. Topics include:

Where consumers spend their digital time
Consumer usage of mobile apps versus mobile browser
The fastest-growing digital properties
How consumers are interacting with social media
Online video consumption
E-commerce

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