August 24, 2016 - Event: comScore Webinar

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Speaker: Jason Loftus, Local Agency Director of Sales

With comScore’s granular local market Furniture audiences - matched at household viewing levels to dollars spent in the category – you can improve your ROI. Our goal is to provide our clients and the entire industry with the most up-to-date local media measurement, every second of every day.

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success.

In this presentation, you will learn about:

  • Reaching your furniture targets with local television segments not found anywhere else
  • Targeting with income, ethnicity, household composition, and education to boost store traffic
  • Analyzing TV ratings with annual furniture expenditures, shopping frequency, or those planning to buy a new home in the next 12 months
  • Ensuring your furniture shopper message is being seen by the right eyes, at the right time, and in the right television places

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