comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet
comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Read moreBy: Andrew Lipsman Tags: Cross Media, Mobile, Multi-Platform, TV, Video
comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read moreBy: Gian Fulgoni Tags: Advertising, Cross Media, Mobile, Retail, TV
comScore recently released the 2013 Study of Central American Digital Media Habits. The study features a comprehensive overview of the Central America online user’s behavior. Read moreBy: Ana Laura Zain Tags: Demographics, Internet Use, Media & Entertainment, Smartphone, TV
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read moreBy: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, Video, TV, Yahoo, YouTube
In this presentation, comScore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how comScore’s MMX MP measures this key digital activity. Read moreBy: Joan FitzGerald Tags: Multi-Platform, Smartphone, Tablets, TV
Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees ViewFeaturing: Magid M. Abraham, Ph.D. Tags: Advertising, TV, Video
Greg Dale outlines the opportunity for Social TV and highlights some key trends shaping the UK and European digital landscape. Read moreTags: Mobile, Smartphone, Social, TV
The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Although millions of consumers continue to watch their programming from the "traditional" TV platform, consumers who connect with content via mobile and the Internet represent... Read moreBy: Beth Uyenco Tags: Mobile, Smartphone, Tablets, TV
Owen will examine how the trends of online video usage have shaped the current Web TV landscape and what lies in store for this dynamic platform. Read moreTags: TV
comScore partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. This research leverages comScore’s unique single-source multi-screen measurement panel, revealing critical learnings about the reach, exposure and engagement of Multi-Screen... Read moreBy: Joan FitzGerald Tags: Mobile, Multi-Platform, Tablets, TV, Video