March 24, 2017 - Event: Advertising Research Foundation (ARF) Annual Conference

A New Model For Cross-Platform Measurement

Gian M. Fulgoni Gian Fulgoni
Co-Founder and Chief Executive Officer

Times have changed, and the industry is demanding a change to the existing measurement infrastructure. Our CEO Gian Fulgoni recently spoke about comScore's point of view on the need for a new measurement model, and exactly what is needed to accurately measure cross-platform audiences.

Topics in his presentation include:

  • The need for a new model
  • De-duplication of audiences
  • Targeting with advanced audiences
  • Programmatic and addressable advertising