The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
This quarterly snapshot of digital audience trends by UKOM shares insights into what the UK population is doing online, providing a top-line overview of audience behaviour across devices.
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Some of the key insights covered in the report:
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Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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