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Presentation Apr. 17, 2015 | Share

2015 Canada Digital Future in Focus Webinar

2015 Canada Digital Future in Focus Webinar

In this presentation, Darrick Li takes an in-depth look at how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. Read more

Whitepaper Apr. 14, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... Read more

Presentation Apr. 10, 2015 | Share

comScore & Digital Analytix

comScore and Digital Analytix

Knowing that 92% of all global digital data were generated in the last two years, we need urgently to understand how to leverage all the insights generated in real time. Read more

Presentation Apr. 9, 2015 | Share

Anytime, Anywhere: Measuring Today’s Digital Video Consumer

As content flows across an increasing number of screens, content owners and advertisers need a consistent way to transact in a platform-agnostic world. This presentation will share the latest developments into multi-screen measurement and insights into digital video consumption across screens. Read more

Whitepaper Apr. 2, 2015 | Share

UK Digital Market Overview February 2015

UK Digital Market Overview February 2015

Your monthly snapshot of digital audience trends. In February 2015, 47.6 million users accessed the internet via their desktop, smartphone and tablet devices. Google Sites is top multi-platform destination while SKY and BBC see largest share of mobile only users. Health Properties like Meredith Digital, EMIS and SheKnows Media show highest skews amongst... Read more

Presentation Mar. 30, 2015 | Share

What's New in Digital Branded Content

What's New in Digital Branded Content

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumption habits, why and what they share, and how brands can better measure the impact of branded content. Read more

Whitepaper Mar. 27, 2015 | Share

2015 Canada Digital Future in Focus

2015 Canada Digital Future in Focus

This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. Read more

Presentation Mar. 27, 2015 | Share

Unlocking Programmatic’s Potential

Unlocking Programmatic's Potential

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Madrid, highlights comScore’s solution for trusted programmatic transactions of quality advertising. Read more

Whitepaper Mar. 26, 2015 | Share

2015 U.S. Digital Future in Focus

2015 US Digital Future in Focus

The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors.... Read more

Presentation Mar. 26, 2015 | Share

Unlocking Programmatic’s Potential

Unlocking Programmatic's Potential

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Paris, highlights comScore’s solution for trusted programmatic transactions of quality advertising. Read more