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Presentation Feb. 24, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on marketing investment is a must. Read more

Presentation Feb. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Flurry by Yahoo

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. Read more

Whitepaper Feb. 5, 2015 | Share

Travel in Argentina

Travel in Argentina

This report analyzes the behavior of online audiences within the Travel Category in Argentina. In addition to a comparison between Latin America and the rest of the world, this report explores important data from U.S. and Argentina. Read more

Whitepaper Feb. 5, 2015 | Share

The Value of a Digital Ad

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately, significant innovations in digital ad measurement are beginning to clean up the mess and... Read more

Presentation Feb. 3, 2015 | Share

2014 Venezuela Digital Future in Focus

2014 Venezuela Digital Future in Focus

The “2014 Venezuela Digital Future in Focus” report shares annual highlights of the state of internet in Venezuela. Read more

Presentation Feb. 3, 2015 | Share

comScore and ISBA Webinar: Lessons Learned in Digital Advertising

comScore and ISBA Webinar Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Read more

Presentation Jan. 21, 2015 | Share

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... Read more

Presentation Jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Read more

Presentation Jan. 14, 2015 | Share

Lessons Learned - Actions Taken in Digital Brand Advertising

Lessons Learned - Actions Taken in Digital Brand Advertising

From viewability, brand safety, ad fraud, and audience targeting to successfully navigating through an increasingly programmatic world - on November 11th, comScore and Adform announced a partnership designed to help media buyers overcome some of the biggest challenges in digital brand advertising. Read more

Presentation Dec. 15, 2014 | Share

2014 Uruguay Digital Future in Focus

2014 Uruguay Digital Future in Focus

The “2014 Uruguay Digital Future in Focus” presentation analyzes online audience trends by category and demography, and predicts the trends to come in digital advertising in 2015. Read more