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Presentation Jan. 21, 2015 | Share

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... Read more

Presentation Jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Read more

Presentation Jan. 14, 2015 | Share

Lessons Learned - Actions Taken in Digital Brand Advertising

Lessons Learned - Actions Taken in Digital Brand Advertising

From viewability, brand safety, ad fraud, and audience targeting to successfully navigating through an increasingly programmatic world - on November 11th, comScore and Adform announced a partnership designed to help media buyers overcome some of the biggest challenges in digital brand advertising. Read more

Presentation Dec. 15, 2014 | Share

2014 Uruguay Digital Future in Focus

2014 Uruguay Digital Future in Focus

The “2014 Uruguay Digital Future in Focus” presentation analyzes online audience trends by category and demography, and predicts the trends to come in digital advertising in 2015. Read more

Presentation Dec. 12, 2014 | Share

Upgrade in Validating People & Impressions

Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move with the use of person-based metrics, comparable to other media. Read more

Presentation Dec. 11, 2014 | Share

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. Read more

Presentation Dec. 5, 2014 | Share

Mobile Measurement and Multi-platform

Mobile Measurement and Multi-platform

This presentation, shared at IAB MIXX Russia, highlights new insights from the MMX Multi-platform service in Russia including insights into today’s new digital consumer and its importance of data-driven advertising planning. Read more

Presentation Dec. 5, 2014 | Share

Lessons Learned in Digital Advertising and 3MS

Lessons Learned in Digital Advertising and 3MS

This presentation, shared at IAB MIXX Russia, highlights key lessons learned in digital advertising, viewability and industry benchmarks. Read more

Presentation Dec. 5, 2014 | Share

From Platforms to people, Spain

From Platforms to people, Spain

Multi-platform users are the new digital majority. More than three-quarters of Spain consumers access the Internet via both mobile and desktop devices, opening up new opportunities for marketers to capitalise on this evolving ecosystem. Read more

Presentation Dec. 2, 2014 | Share

2014 Digital Future in Focus Colombia

2014 Digital Future in Focus Colombia

The “2014 Digital Future in Focus Colombia” presentation examines the online audience trends by category and demography. The presentation also shares the innovations to take place in Colombia in 2015. Read more