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Presentation Oct. 20, 2014 | Share

2014 Argentina Digital Future in Focus

2014 Argentina Digital Future in Focus

The “2014 Digital Future in Focus Argentina” analyzes online audience trends by category and demography. It also provides a preview of the innovations to take place in Argentina in 2015. Read more

Presentation Oct. 17, 2014 | Share

Lessons Learned in Digital Advertising: From Direct Response to Branding

From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, this presentation highlights key learnings comScore has uncovered in the past 10 years. Read more

Presentation Oct. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Read more

Presentation Oct. 15, 2014 | Share

Cross Channel Measurement - Understanding Consumer Behaviour Across Multiple Devices

Cross Channel Measurement

In order for to thrive in a world of connected devices, we have to track and measure how people are moving between them. Read more

Presentation Oct. 14, 2014 | Share

The U.S. Total Video Report

The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most... Read more

Presentation Oct. 13, 2014 | Share

Television and Online Video - The India Picture

The explosive growth of online video makes it critical for broadcasters and marketers to understand their target audiences, and have visibility across the online video-viewing marketplace. In this presentation, Kedar Gavane shares key data and insights on online video consumption in India to provide a broad view of the landscape. Read more

Presentation Oct. 13, 2014 | Share

Fresh Strategies for Turbulent Times – Trends Shaping Indian Online Space

In the backdrop of the digital media revolution facing the South Asian news publishing industry as well as the challenge of managing the growth of print media business, Kedar Gavane covers digital trends that are shaping the Indian online space. He also shares insights into the display advertising landscape, multi-platform consumption on digital devices... Read more

Presentation Oct. 12, 2014 | Share

comScore Mobile Metrix: Delivering Comprehensive Mobile Audience Measurement in Finland

Delivering Comprehensive Mobile Audience Measurement in Finland

At this exclusive breakfast event in Helsinki, comScore announced the official launch of Mobile Metrix® in Finland. Read more

Presentation Oct. 10, 2014 | Share

Lessons Learned in Digital Advertising

Lessons Learned

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light on the current state of the industry and guide us on a path toward more effective planning, stronger... Read more

Presentation Oct. 9, 2014 | Share

5 Things We’ve Learned About Online Video

5 Things We've Learned About Online Video

During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. Learn if ad monetization is the same through different types of videos and how the future of video will evolve and more. Read more