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Presentation Jul. 2, 2015 | Share

Measuring Cross-Channel Shoppers Across Platforms

Measuring Cross Channel Shoppers Across Platforms

At the Audience Research Foundation's Audience Measurement 2015 conference, Gian Fulgoni, Co-Founder and Chairman Emeritus of comScore, presented findings on measuring the cross-channel shopper in a cross-platform world. Read more

Presentation Jul. 1, 2015 | Share

Improve Your Total Campaign Delivery Validation with vCE 2.0

Improve Your Total Campaign Delivery Validation with vCE 2 0

Antoine Maringe and Hadidja Said Hassani introduce how and why it is critical to be able to measure that your ads are seen, by the right audience, in the right environment, free from non-human traffic and how comScore validated Campaign Essentials and the 2.0 version, answer to this issue. Read more

Presentation Jun. 25, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. We’ve identified key Lessons Learned that help shed light on the current state of the industry and... Read more

Presentation Jun. 19, 2015 | Share

The Verified Impression – Another “Tech Tax” or the Most Important Aspect of the Digital Mix?

The Verified Impression

In this presentation, Duncan Trigg, Vice President of Advertising Effectiveness, comScore, Inc., shared the importance of transparency of supply, and why comScore’s Industry Trust Initiative offers the framework for enabling trusted transactions of quality advertising between buyers and sellers, across both traditional and programmatic workflows. Read more

Presentation Jun. 17, 2015 | Share

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of comScore's Insurance Practice, talks about what insurers need to know about the rapidly-evolving digital landscape. Read more

Whitepaper Jun. 16, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... Read more

Presentation Jun. 15, 2015 | Share

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Viewability

In this session at ARF Audience Measurement 2015, comScore CEO and President Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Read more

Presentation Jun. 15, 2015 | Share

Libérez le potentiel du programmatique

Jacques Technio, VP France and Steve Dennen, VP Corporate Development, introduced the launch of comScore Industry Trust in France. Read more

Whitepaper Jun. 11, 2015 | Share

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods. Read more

Presentation Jun. 9, 2015 | Share

Dynameet Events - Delivering Trust in Programmatic

Viewability, brand safety, and non-human traffic are key issues facing the industry today. However, concentrating on just one of these factors in isolation dramatically underestimates the fundamental impact these factors can have on overall campaign effectiveness. Read more