Presentations & Whitepapers

Search and Filter

Presentation Sep. 1, 2015 | Share

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper

This webinar shares results from a survey commissioned by UPS an d administered by comScore of more than 19,000 global online shoppers and evaluates their habits from pre-purchase to post-delivery. The study goes beyond other retail industry studies to give a 360° perspective into consumer shopping. Read more

Presentation Sep. 1, 2015 | Share

Tips for Effective Social Media Measurement

Tips for Effective Social Media Measurement

In this presentation, Daniele Barracas, Business Manager at Salesforce, provided us with tips on how to best take advantage of the performance measurement of social networks. Read more

Presentation Aug. 19, 2015 | Share

comScore Holiday Tracker®

comScore Holiday Tracker

Holiday Tracker reveals where your customers are shopping on a daily and weekly basis during the ten weeks leading up to and including the holiday season. In this presentation, learn how comScore Holiday Tracker subscribers can create a customized list of retailers to see how their online traffic compares to the competition via customizable reports... Read more

Presentation Aug. 12, 2015 | Share

The Impact of Brazil’s Economy and Politics on Social Media

The Impact of Brazil’s Economy and Politics on Social Media

In this presentation, Tania Yuki, CEO and Founder of Shareablee, presented the state of Social Networks in Brazil and how political and economic developments have impacted the behavior of Brazilians. Read more

Presentation Aug. 12, 2015 | Share

Social Media Insights and Metrics

Social Media Insights and Metrics

Marketing is experiencing the greatest transformation in recent years because social media is changing the way we do business. The conversations users are having online are not only impacting their social communities, but can also influence the decisions of any brand and its competitors. Read more

Whitepaper Aug. 6, 2015 | Share

UK Digital Market Overview June 2015

UK Digital Market Overview

Your monthly snapshot of digital audience trends. In June 2015, 47.9 million users accessed the internet via their desktop, smartphone and tablet devices. Facebook accounts for 20% of all time spent online; Google Sites 15%. Google Sites attract 31.6 million video viewers; Facebook 20.6 million. Lifestyle & Automotive categories score highly with... Read more

Presentation Aug. 5, 2015 | Share

Big Data and the Future of Digital in Brazil

Big Data and the Future of Digital in Brazil

In this presentation, we discuss the future of digital content consumption and how to organize the large volume of data generated daily. With all the changes in Brazilian consumer behavior, understanding it in real time becomes more essential every single day. Read more

Presentation Jul. 28, 2015 | Share

The Value of a Digital Ad

The Value of a Digital Ad

In this presentation, Ben Martin, Marketing Insights Director reviews the industry benchmarks for advertising delivery in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media World. Read more

Presentation Jul. 24, 2015 | Share

2015 LATAM Future in Focus

2015 LATAM Future in Focus

The digital world has grown enormously in 2014 and there's been a transformation in the way that Latin Americans interact with technology and consume media. In this presentation, we cover the current state of online advertising in Latin America and how comScore is helping to drive the industry. Read more

Presentation Jul. 20, 2015 | Share

Peru 2015 Digital Future in Focus

Peru 2015 Digital Future in Focus

The digital world progressed enormously in 2014 and we saw transformations in the way that Peruvians interact with technology and consume media. In this annual report, we saw a migration to mobile devices, the prevailing trends in web usage and the continuous evolution of digital advertising. Read more