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Presentation Nov. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q3 2014

State of the U.S. Online Retail Economy in Q3 2014

Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. Read more

Presentation Nov. 19, 2014 | Share

comScore and Warc Webinar: Lessons Learned in Digital Advertising

comScore and Warc Webinar Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty Read more

Presentation Nov. 18, 2014 | Share

Marketing to the ’90s Generation: Opportunities and Challenges

Marketing to the ’90s Generation: Opportunities and Challenges

The ’90s generation in China grew up with the development of the Internet industry and the Internet is now a significant part of their lives. As this group makes the transition from school to work and become more individualistic in their decision-making, they are increasingly being identified as an important target audience in marketing. Read more

Whitepaper Nov. 13, 2014 | Share

2014 Online Auto Insurance Shopping Report

Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online. Read more

Presentation Nov. 11, 2014 | Share

comScore & Improve Digital Breakfast – Lessons Learned in Digital Advertising

comScore & Improve Digital Breakfast – Lessons Learned in Digital Advertising

During this event, key industry leaders had panel discussion to address today's digital evolving market and help you navigate the change. Read more

Presentation Nov. 7, 2014 | Share

What is Big Data and why is it important?

What is Big Data and why is it important?

In the webinar “What is Big Data and shy is it important?”, Fernando Gonzalez, SVP of Enterprise Analytics shows us through real examples: what is the actual problematic that face the companies right now?, how Big Data helps to solve it?, how to integrate data from different sources? and how to attain a multi-platform measurement. Read more

Presentation Nov. 6, 2014 | Share

Integrating Social Media to Research Process

Integrating Social Media to Research Process

As part of the AMAI Congress 2014 in Mexico, there was a workshop about Social Media Research: Listening and Analyzing Engagement in Social Media where it was presented the landscape of social media and specific cases on how to leverage social media. Read more

Presentation Nov. 4, 2014 | Share

Understanding the Mobile Consumer: Insights into Ireland’s Mobile Media Usage

Insights into Ireland’s Mobile Media Usage

In order to fully leverage the explosive growth in the mobile arena, publishers, brands and their agencies need to understand how these small devices are having a major impact on consumers' digital consumption. Read more

Whitepaper Nov. 4, 2014 | Share

UK Digital Market Overview September 2014

UK Digital Market Overview September 2014

Your monthly snapshot of digital audience trends. The Total Digital Population stands at 47.3m Unique Visitors in September, marginally down (-1.5%) on the previous month. The audience accessing exclusively from Mobile or Tablet devices was 2.3m, or just more than 5%. Read more

Presentation Oct. 29, 2014 | Share

Online Video Consumption in APAC and “Total Video”

Online Video Consumption in APAC

In this presentation, Joe shares key data and insights on online video consumption in APAC, as well as how comScore has worked with some of the biggest broadcasters and online video pureplays to solve the measurement challenges the industry is facing, He also talks about Total Video™ – a new approach to video measurement to help businesses plan,... Read more