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Presentation Sep. 27, 2016 | Share

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

Martin Bromfield, VP Advertising comScore EMEA, explores key issues to deliver clear insights into tackling current challenges while at the same time looking at new opportunities. Read more

Presentation Sep. 23, 2016 | Share

Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

In this session, Martin Bromfield, VP Advertising comScore EMEA looks at key issues and real-life examples to provide insights and clarity into tackling today’s challenges and uncovering new opportunities in digital advertising. Read more

Presentation Sep. 15, 2016 | Share

Targeting the Millennial Generation

Targeting the Millennial Generation

In this presentation, Mike Shaw, VP Sales UK at comScore looks at the targeting and monetisation of the youth audience for news publishers. Read more

Whitepaper Sep. 13, 2016 | Share

The 2016 U.S. Mobile App Report

The 2016 US Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media... Read more

Presentation Sep. 8, 2016 | Share

The Digital Dilemma: Ad Fraud, Viewability and Beyond

The Digital Dilemma: Ad Fraud, Viewability and Beyond

When advertisers invest in ad campaigns, what they are looking for is audience, or eyeballs. However, what is bought are actually ad impressions, which are served onto webpages. Were the impressions served to a human, or a bot? Was the ad viewable in the browser window, below-the-fold, or in a tab multiple layers down? These are the topics that the... Read more

Presentation Sep. 2, 2016 | Share

Internet Overview in Brazil: Mobile, Radio, and Podcasting

Internet Overview in Brazil: Mobile, Radio, and Podcasting

comScore joined the panel about Radio, Internet, Music and Mobile at SET EXPO 2016, the largest event in Latin America focused on broadcast and new media. Read more

Presentation Aug. 31, 2016 | Share

comScore's Video Tag is Being Replaced in Latin America

comScores Video Tag is Being Replaced

Online video industry is constantly evolving, so it also requires increasingly advanced metrics to a better understanding of the audiences. For this reason, comScore has developed a new Streaming Tag that will allow that the measurement of their online videos via Video Metrix® can be comparable with TV metrics. Read more

Presentation Aug. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Read more

Presentation Aug. 22, 2016 | Share

Understanding Malaysia’s Online Audience in 2016

In this session, Joe Nguyen, Senior Vice President, Asia Pacific, comScore revealed key insights into the Malaysia online audience. Read more

Presentation Aug. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Read more