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Whitepaper Jul. 14, 2016 | Share

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness... Read more

Whitepaper Mar. 14, 2016 | Share

The Value of a Digital Ad

The Value of a Digital Ad

A collection of research demonstrating how digital advertising can be successfully measured and made more valuable. Read more

Presentation Jun. 17, 2015 | Share

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of comScore's Insurance Practice, talks about what insurers need to know about the rapidly-evolving digital landscape. Read more

Whitepaper Jun. 16, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... Read more

Presentation Jun. 15, 2015 | Share

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Viewability

In this session at ARF Audience Measurement 2015, comScore CEO and President Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Read more

Presentation May. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. Read more

Whitepaper Feb. 5, 2015 | Share

The Value of a Digital Ad

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately, significant innovations in digital ad measurement are beginning to clean up the mess and... Read more

Presentation Jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Read more

Presentation Sep. 27, 2014 | Share

Lessons Learned: Maximizing Returns with Digital Media

Lessons Learned: Maximizing Returns with Digital Media

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore's extensive research in the digital advertising space, we've identified Six Key Lessons Learned, which help to shed light on the current state of the industry and guide... Read more

Presentation Sep. 2, 2014 | Share

comScore 2014 Latin America & U.S. Hispanic Digital Summit

Learn about the latest digital trends affecting the Latin American and U.S. Hispanic segments. Review our 2014 LATAM Digital Future in Focus with the latest digital highlights, explore prevailing trends and view exciting new tools in action. Read more