Audience Recommendations for Every Vertical
Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their... Read more
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on...
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Health Vertical Segment Guide
Comscore and Thece Partner To Measure Advertising...
Comscore at Digiday Publishing Summit
It's All About the Audience
ID-Free Targeting that Performs
Traffic to health apps has increased by 29 percent since 2018...
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Coronavirus pandemic and online behavioural shifts
A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...
2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...
For the past nine years, Comscore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a...
Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down
Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffi...
Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans o...
Pixels, Patients and Prevention: How Today’s Consumers Are Using the Intern...