The Mobile Digital Omnivore
Speaker: Gregor Smith, Director Mobile, comScore Europe
Event: Interactive Scotland
This presentation explores the increasing transition to a world of connected media, charting the growth of smartphones and Tablets and crucially how this is driving M/E-commerce. The presentation looks at the UK, EU5 and US markets and includes some actual case studies with Retail clients to show how Mobile/Online and Social is changing consumers purchasing habits.