Presentations & Whitepapers

November 28, 2013

Online Measurement: What was measured, what we are measuring, what's next

Speaker: Jaime Agulló
Event: IAB Inspirational Spain 2013

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During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Presentation insights show you how to reach the Multi-Platform Majority and outline for the first time how unduplicated audiences in the UK balance PC, Mobile and Tablet consumption.


Tags: Advertising, Audience Measurement, Cookies, Cross Media, Multi-Platform