Audience Recommendations for Every Vertical
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During IAB Inspirational, Jaime Agulló, Managing Director of Comscore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Presentation insights show you how to reach the Multi-Platform Majority and outline for the first time how unduplicated audiences in the UK balance PC, Mobile and Tablet consumption.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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