#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
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Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
ID-Free Impressions are the New Normal
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Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the depre...
ID-Free Targeting that Performs
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Comscore and AWS announce access to census-level analytics in new data deli...
Comscore continues to innovate to meet the challenges of signal loss while also enabling broadcasters and other publishers to achieve revenue growth.
AI's Role in the Partnership of Data + Creativity
Why you need a hybrid targeting strategy
Have the signal loss challenges of the future already arrived?
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...