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Blog May. 17, 2016 | Share

Elements for a successful online measurement

Elements for a successful online measurement

After a series of big changes in digital measurement over the last couple of last months, we talked with Ivan Marchant about some important issues, like what are the different measurement methodologies used in the digital global marketplace and the tools which help these measurements. Read more

Presentation Apr. 14, 2016 | Share

Road to a Complete Measurement of the Peruvian Market

Road to a Complete Measurement of the Peruvian Market

During the comScore Day 2016 event in Peru, different industry leaders gathered to discuss how to move towards complete digital measurement. The industry must adapt to the digital advertising market to better measure audiences. Segmenting and measuring based on cookies can lead to planning, evaluating and executing the campaign incorrectly. Read more

Blog Oct. 23, 2014 | Share

The 4 Ps of Marketing in a Digital World

The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding principles should marketers take into account to navigate and succeed in this evolving environment?... Read more

Blog Sep. 10, 2014 | Share

Digital Analytix® Rated Strong Performer by TrustRadius

Digital Analytix Rated Strong Performer by TrustRadius

comScore was excited to announce last week that our digital media solutions platform, Digital Analytix was rated as a ‘Strong Performer’ in the TrustRadius Digital Analytics TrustMap™ for Enterprises in their first ever Buyer’s Guide to Digital Analytics Software. The report revealed that Digital Analytix received a higher ‘average rating... Read more

Presentation Feb. 27, 2014 | Share

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Read more

Blog Jul. 15, 2013 | Share

comScore Online Ad Delivery Findings Featured in the Journal of Advertising Research

To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Advertising, featuring an in-depth research study from comScore. The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me,... Read more

Blog Jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read more

Blog Jul. 2, 2012 | Share

When the Cookie Crumbles

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For brands around the globe, the Internet has also emerged as a significant advertising channel. Consider... Read more

Blog Mar. 15, 2011 | Share

Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines for Counting Audience Size

Yesterday I wrote about comScore’s exciting global launch of Digital Analytix, our next generation web analytics platform that aims to overcome many of the most chronic and acute pain points of web analytics professionals today. Digital Analytix delivers on the promises of greater flexibility, integration, ease of implementation and the groundbreaking... Read more

Blog Jun. 8, 2009 | Share

Thoughts on the Media Metrix 360 Announcement at the Conversational Media Summit

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360. Read more