One Out of Three U.K. Internet Users Banked Online in January 2008
Lloyds TSB is the U.K.’s Most Popular Online Banking Brand
LONDON, U.K., April 28, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study on the U.K. online banking sector, based on data from comScore Media Metrix and analysis from comScore Marketing Solutions. The report measured online banking activity, including the number of customers and the number of visits per month.
Accessing Online Accounts
In January, 10.9 million customers logged onto at least one online banking account, representing 33 percent of the total U.K. online population. On an aggregate basis, Royal Bank of Scotland (RBS) had the most online banking customers in the U.K. in January (2.9 million), driven largely by the 2 million people who accessed NatWest’s online banking service.
The most popular individual online banking brand was Lloyds TSB with 2.8 million customers. It was also the most frequently visited online banking service in the study, averaging 6.8 visits per customer during January.
Top 5 U.K. Online Banking Services|
Ranked by Total Unique Online Banking Customers (000)*
Total U.K., Age 15+ – Home and Work Locations**
|Banking Service||Total Unique Customers (000)||Average Visits per Customer|
|Total Internet: Total Audience||33,254||71.0|
|Royal Bank of Scotland (RBS) Group||2,906||5.9|
|Royal Bank of Scotland||952||5.5|
|Halifax Bank of Scotland (HBoS) Group||2,439||6.1|
|Bank of Scotland||358||6.3|
*Online banking customers defined as unique visitors to the secure pages of online banking properties on which online account activity takes place.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
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