Press Releases

April 16, 2008

More than 10 Billion Videos Viewed Online in the U.S. in February

Number of Online Videos Viewed in the U.S. Jumps 66 Percent Versus Year Ago

RESTON, VA, April 16, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released February 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February 2007.

Google Sites Extends Lead in Online Video Market Share

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).

Top U.S. Online Video Properties* by Videos Viewed
February 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property

Videos

 (000)

Share (%) of

Videos

Total Internet 10,089,048 100.0
Google Sites 3,567,202 35.4
Fox Interactive Media 586,236 5.8
Yahoo! Sites 293,120 2.9
Microsoft Sites 293,085 2.9
Viacom Digital 218,011 2.2
Time Warner - Excl. AOL 132,734 1.3
Disney Online 130,609 1.3
AOL LLC 114,853 1.1
ABC.COM 98,294 1.0
Comcast Corporation 92,828 0.9

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), where they spent an average of 109 minutes per person watching video in February. Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo! Sites (37.1 million) and Microsoft Sites (27.1 million). ABC.com attracted the tenth largest viewing audience, and its viewers exhibited heavy engagement averaging 51 minutes of online viewing per person.

Top U.S. Online Video Properties* by Unique Viewers
February 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Average Minutes per Viewer
Total Internet 134,739 203.8
Google Sites 81,791 109.4
Fox Interactive Media 55,741 10.9
Yahoo! Sites 37,111 16.6
Microsoft Sites 27,080 18.8
Time Warner - Excl. AOL 21,329 14.6
Viacom Digital 21,280 29.3
AOL LLC 20,970 7.3
Disney Online 13,245 10.3
ESPN 7,186 22.5
ABC.COM 7,042 51.2

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from February 2008 include:

  • 72.8 percent of the total U.S. Internet audience viewed online video.
  • 80.4 million viewers watched 3.42 billion videos on YouTube.com (42.6 videos per viewer).
  • 50.2 million viewers watched 539 million videos on MySpace.com (10.7 videos per viewer).
  • The average online video duration was 2.7 minutes.
  • The average online video viewer consumed 75 videos.

To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

Tags: Rankings, , Video