Press Releases

February 23, 2010

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for January 2010

Tax Sites Experience Seasonal Surge as Tax Season Officially Commences

Travel Sites See Gains as Americans Seek to Combat Winter Doldrums

RESTON, VA, February 23, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for January 2010 based on data from the comScore Media Metrix service. January marked the start of tax season, prompting millions of Americans to visit Tax sites as they prepared to begin filing their returns. Travel - Ground/Cruise sites and other Travel sub-categories were among the top-gaining categories in January as Americans sought off-season deals and planned ahead for spring travel.

“An increasing number of Americans are turning to the Internet each year to seek tax-related information and file their returns online, and this activity typically begins with a flourish in January,” said Jack Flanagan, executive vice president of comScore Media Metrix. “While these diligent folks are already preparing to file their returns, others are looking for an escape from winter and work by booking travel plans for the coming months.”

Americans Pay a Visit to Uncle Sam

Tax sites saw their typical January surge in activity as Americans began preparing to file their tax returns as W-2’s and other tax documents were sent out late in the month. The Tax category attracted 28.8 million visitors in January, representing a 351-percent increase from December.

Travel Plans in Bloom

As the long winter months stretch on, Americans looked to travel sites for a break from the wintry weather across much of the nation. Many consumers look for off-season travel deals in the latter part of the winter, while others are beginning to plan for spring travel. Accordingly, the Travel- Ground/Cruise category grew 30 percent in January to 14 million visitors. Sites ranked #1 in the category with 2.5 million visitors during the month, up 62 percent from December. saw more than 2.3 million visitors, up 13 percent, followed by Carnival Cruise Lines with 2.2 million (up 79 percent) and Royal Caribbean Cruises Ltd. with 1.5 million (up 54 percent).

Other top-gaining Travel sub-categories included Transactions, Hotels/Resorts, and Online Travel Agents, each growing significantly versus December. The Travel- Transactions category (4.1 million visitors) and Hotels/Resorts category (34.1 million visitors) each grew 23 percent from December, while Online Travel Agents sites grew 19 percent to 42.5 million visitors.

Job-Seekers Persevere in Challenging Market

Traffic to Career Resources sites jumped in January as the start of the New Year and continued challenges in the job market prompted many Americans to seek employment opportunities and career advice. The category grew 20 percent during the month, reaching an all-time high with 51.1 million visitors. Monster Worldwide led the Career Resources category with 19.3 million visitors (up 17 percent), followed by Yahoo! HotJobs with 19.0 million (up 72 percent) and Career Builder LLC with 18.3 million (up 10 percent).

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
January 2010 vs. December 2009
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
  Total Unique Visitors (000)
Dec-09 Jan-10 % Change Rank by Unique Visitors
Total Internet : Total Audience 205,709 208,940 2 N/A
FAMILYLINK.COM 6,273 9,865 57 142
ED.GOV 5,104 7,921 55 187
BuddyTV 5,800 8,735 51 166
CELEBGOSSIPNET.COM 4,074 5,974 47 239
Travelocity 7,351 10,118 38 138
Classified Ventures 6,272 8,616 37 172
PCH.COM 6,597 8,878 35 163
TALEO.NET 5,950 7,870 32 190
Connexus 5,539 7,238 31 211
WebMD Health 18,589 23,920 29 50

*Ranking based on the top 250 properties in January 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 hybrid audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
January 2010 vs. December 2009
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
  Total Unique Visitors (000)
Dec-09 Jan-10 % Change
Total Internet : Total Audience 205,709 208,940 2
Business/Finance – Taxes 6,377 28,760 351
Travel – Ground/Cruise 10,742 13,962 30
Retail – Computer Software 35,235 44,557 26
Travel – Transactions 3,313 4,087 23
Travel – Hotels/Resorts 27,697 34,052 23
Health – Pharmacy 5,249 6,438 23
Business to Business 43,611 53,456 23
Career Services and Development – Career Resources 42,444 51,129 20
Travel – Online Travel Agents 35,688 42,528 19
Career Services and Development – Job Search 19,995 23,417 17

comScore will be excluding the Top 50 Properties and the Top 50 Ad-Focus rankings until May 2010 when the hybrid transition period concludes.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

Andrew Lipsman
comScore, Inc.
+1 312 775 6510