Press Releases

August 15, 2012

comScore Releases July 2012 U.S. Search Engine Rankings

RESTON, VA, August 15, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 66.8 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in July with 66.8 percent market share, followed by Microsoft Sites with 15.7 percent (up 0.1 percentage points) and Yahoo! Sites with 13.0 percent. Ask Network accounted for 3.1 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.5 percent.

comScore Explicit Core Search Share Report*
July 2012 vs. June 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Jun-12 Jul-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.8% 66.8% 0.0
Microsoft Sites 15.6% 15.7% 0.1
Yahoo! Sites 13.0% 13.0% 0.0
Ask Network 3.0% 3.1% 0.1
AOL, Inc. 1.5% 1.5% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
 reflect specific user intent to interact with the search results.

17.7 billion explicit core searches were conducted in July (up 3 percent), with Google Sites ranking first with 11.8 billion (up 3 percent). Microsoft Sites ranked second with 2.8 billion searches (up 4 percent), followed by Yahoo! Sites with 2.3 billion (up 3 percent), Ask Network with 548 million (up 6 percent) and AOL, Inc. with 264 million.

comScore Explicit Core Search Query Report
July 2012 vs. June 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Jun-12 Jul-12 Percent Change
Total Explicit Core Search 17,124 17,688 3%
Google Sites 11,444 11,814 3%
Microsoft Sites 2,674 2,769 4%
Yahoo! Sites 2,224 2,293 3%
Ask Network 516 548 6%
AOL, Inc. 265 264 0%

“Powered By” Reporting

In July, 69 percent of searches carried organic search results from Google, while 25.6 percent of searches were powered by Bing.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: AOL, Audience Analytics, Bing, Google, Rankings, Search, Yahoo