comScore Launches Ad Metrix Service in Mexico to Provide Competitive Intelligence for Online Display Advertising
comScore today released the latest insights on the display advertising market in Mexico from its comScore Ad Metrix service launched in March this year. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along... Read more
By: Ana Laura Zain Tags: Ad Impressions, Advertising, Audience Measurement, DemographicscomScore Releases May 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Engagement, Google, Video, Rankings, Streaming, Top 10 Sites, YouTubecomScore Releases May 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, YahoocomScore Named a Top Trusted Website in OTA’s 2013 Online Trust Honor Roll
comScore, Inc. (NASDAQ: SCOR) today announced that the company has been named to the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect their customers and brand. Read more
By: Kate Dreyer Tags: PrivacycomScore Reports April 2013 U.S. Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Read more
By: Stephanie Flosi Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Expands its Audience Measurement and Advertising Analytics Services in The Netherlands
comScore, Inc. (NASDAQ: SCOR) today announced its commitment to rolling out a full suite of audience measurement and advertising analytics services in The Netherlands. This follows the successful launch of comScore Media Metrix Multi-Platform™ in the US and UK, and the global success of validated Campaign Essentials™. With the dissolution of STIR,... Read more
By: Hélène Azevedo Tags: Ad Validation, Audience Measurement, Multi-Platform, VideoConsumers Want Choices and Convenience When Shopping Online
comScore, Inc. (NASDAQ: SCOR) and UPS (NYSE: UPS) today released the second UPS Pulse of the Online Shopper™: A Customer Experience Study, a report analyzing e-commerce preferences including mobile trends, social media impact and the integrated buying experience of shopping in physical stores and online – also known as omnichannel retailing. Read more
By: Kate Dreyer Tags: ecommerce, RetailcomScore Announces Launch of Digital Analytix® Multi-Platform to Deliver Unified View of Customers’ Behavior Across Devices
comScore, Inc. (NASDAQ: SCOR) today announced the launch of Digital Analytix® Multi-Platform, the next generation of digital business analytics. Building on comScore Digital Analytix - a proven technology used by leading corporations to better understand their digital customers’ behavior — this new offering applies comScore’s multi-platform... Read more
By: Kate Dreyer Tags: Big Data, Multi-Platform, Web AnalyticscomScore to Present at the Needham 8th Annual Internet & Digital Media Conference
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Gian Fulgoni, comScore’s Executive Chairman and Co-Founder, will present at the Needham 8th Annual Internet & Digital Media Conference in New York, NY on Tuesday, June 4, 2013 at 3:30 p.m. ET. Read more
By: Kate Dreyer Tags: comScore Financial News
comScore Releases ‘2013 Latin America Digital Future in Focus’ Report
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... Read more
By: Ana Laura Zain Tags: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO