Press Releases

February 16, 2009

Germany had 28 Million Online Video Viewers Watch More Than 3 Billion Videos in December 2008

Google Sites Captures 51 Percent of Online Video Market Share as 1.7 Billion Videos are Viewed on YouTube.com

LONDON, U.K., February 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 28.5 million German Internet users viewed a video online in December 2008, up 10 percent versus the previous year.

Google Sites Most Popular Online Video Destination in Germany

Driven by the popularity of YouTube.com (which accounted for 98 percent of all videos viewed on the property), Google Sites grew 48 percent versus a year ago to further solidify its position as the leading online video viewing property in Germany, attracting 19.4 million viewers in December 2008.

Universal Music Group ranked second with 8.6 million viewers (up 19 percent), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 6.5 and 4.1 million viewers respectively. Megavideo.com had the fastest rate of growth among the top ten video properties, growing 1,183 percent to 2.1 million viewers in December.
 

Top German Online Video Properties Ranked by Total Unique Viewers (000)*
December 2008 vs. December 2007
Total Germany – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Dec-2007 Dec-2008 % Change
Total Internet : Total Audience 25,955 28,516 10%
Google Sites 13,086 19,379 48%
Universal Music Group 7,160 8,552 19%
ProSiebenSat1 Sites 4,759 6,508 37%
RTL Group Sites 1,568 4,076 160%
Microsoft Sites 1,292 2,462 91%
Fox Interactive Media 2,447 2,229 -9%
Megavideo.com 161 2,068 1,183%
Warner Music 545 1,837 237%
Axel Springer AG N/A 1,569 N/A
Yahoo! Sites 1,269 1,519 20%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

German Video Viewers Watched Four Videos per Day in December 2008

Germany’s 28.5 million online video viewers watched a total of 3.4 billion videos in December 2008, an average of 118.8 videos per viewer, or approximately four videos per day. Google Sites led the pack with 51 percent of all videos viewed, followed by ProSiebenSat1 Sites (1.9 percent) Universal Music Group (1.7 percent), and RTL Group Sites (1.0 percent).

Top German Online Video Properties Ranked by Total Videos Viewed*
December 2008
Total Germany – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
Property Videos (000) Share of Videos (%) Videos per Viewer
Total Internet : Total Audience 3,388,086 100.0% 118.8
Google Sites 1,711,577 50.5% 88.3
ProSiebenSat1 Sites 62,827 1.9% 9.7
Universal Music Group 55,950 1.7% 6.5
RTL Group Sites 34,414 1.0% 8.4
Megavideo.com 31,154 0.9% 15.1
Microsoft Sites 14,641 0.4% 5.9
Yahoo! Sites 12,169 0.4% 8.0
Sport1 online 11,963 0.4% 33.6
Dailymotion.com 10,500 0.3% 8.6
Viacom Digital 8,426 0.2% 7.0

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from December 2008 include:

  • 77.1 percent of the total German Internet audience viewed online video.
  • The total German online video viewing audience watched a combined 233 million hours of video content.
  • 19.2 million viewers watched 1.7 billion videos on YouTube.com (88 videos per viewer).
  • The average online video duration was 4.1 minutes.
  • According to comScore M: Metrics and based on a three month average ending November 2008, 3.9 million mobile phone subscribers, of which nearly half (47 percent) were younger than 25 years of age, used their phone to watch any kind of TV or video in Germany.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Rankings, , Video