Press Releases

August 14, 2009

Major News Stories Drive June Surge in U.S. Online Video Viewing to Record 157 Million Viewers

Michael Jackson Death and Iran Elections Propel Significant Gains at Top Online Media Properties

RESTON, VA, August 14, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released June 2009 data from the comScore Video Metrix service, showing that more than 157 million U.S. Internet users viewed video online during the month, the largest audience recorded for a single month. The surge in video viewing is primarily attributable to important news stories circulating in June, including Michael Jackson’s death and the Iranian elections, which generated sizeable gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft Sites (includes MSNBC) and Turner Network (includes CNN).

Top 10 Video Content Properties by Videos Viewed

In June, Google Sites once again ranked as the top U.S. video property with 7.6 billion videos viewed, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 774 million videos (4.0 percent of the online video market) followed by Microsoft Sites with 696 million (3.6 percent) and Blinkx with 623 million videos viewed (3.2 percent).

Top U.S. Online Video Content Properties* by Videos Viewed
June 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos (000) Share (%) of Videos
Total Internet 19,497,470 100.0
Google Sites 7,634,579 39.2
Viacom Digital 773,554 4.0
Microsoft Sites 695,661 3.6
Blinkx 23,442 3.2
Fox Interactive Media 597,734 3.1
Turner Network 496,101 2.5
Hulu 372,686 1.9
Yahoo! Sites 370,731 1.9
CBS Interactive 195,102 1.0
AOL LLC 134,782 0.7

Top 10 Video Content Properties by Viewers

More than 157 million viewers watched an average of 124 videos during the month of June. Google surpassed its all time high with more than 112 million unique viewers during the month, followed by Microsoft Sites with 73 million viewers (9.5 videos per viewer) and Fox Interactive Media with 59 million viewers (10.1 videos per viewer).

Top U.S. Online Video Content Properties* by Unique Viewers
June 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Average Videos per Viewer
Total Internet 157,137 124.1
Google Sites 112,563 67.8
Microsoft Sites 72,913 9.5
Fox Interactive Media 59,467 10.1
Turner Network 52,119 9.5
Yahoo! Sites 50,287 7.4
CBS Interactive 41,659 4.7
Viacom Digital 40,148 19.3
Hulu 36,859 10.1
AOL LLC 24,125 5.6
FACEBOOK.COM 16,959 4.0

Top Video Ad Networks

In June, Tremor Media ranked as the top video ad network with a potential reach of 74.4 million viewers, or 47.4 percent of the total viewing audience. Yume Video Network ranked second with a potential reach of 66.5 million viewers (42.3 percent penetration) followed by Broadband Enterprises Video Network with 64.1 million viewers (40.8 percent).

Top U.S. Online Video Ad Networks by Unique Viewers
June 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Viewer Penetration
Total Internet 157,137 100.0%
Tremor Media - Potential Reach 74,427 47.4%
YuMe Video Network - Potential Reach 66,527 42.3%
Broadband Enterprises Video Network - Potential Reach 64,072 40.8%
BrightRoll Video Network - Potential Reach 56,723 36.1%
Platform-A Video Network - Potential Reach 55,103 35.1%
Break Media Video Ad Network - Potential Reach 33,017 21.0%
Nabbr Network - Potential Reach 19,523 12.4%

Other notable findings from June 2009 include:

  • 81.2 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 453 minutes of video, or nearly 7.6 hours.
  • 111.8 million viewers watched 7.6 billion videos on YouTube.com (67.9 videos per viewer).
  • 53.6 million viewers watched 524 million videos on MySpace.com (9.8 videos per viewer).
  • The average visitor to Hulu watched 10.1 videos, totaling more than an hour of videos per visitor.
  • The duration of the average online video was 3.7 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com