Press Releases

October 18, 2011

Turkey Has Third Most Engaged Online Audience in Europe

Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’

LONDON, UK, 18 October 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000)
August 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Location Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
World-Wide 1,411,178 23.6 2,211
Europe 372,066 25.4 2,659
Germany 50,410 24.5 2,710
Russian Federation 49,991 21.7 2,332
France 42,441 24.7 2,484
United Kingdom 37,254 34.7 3,205
Italy 23,613 15.8 1,647
Turkey 23,100 32.7 3,706
Spain 20,930 23.9 2,029
Poland 18,193 24.1 2,794
Netherlands 11,977 32.8 3,181
Sweden 6,196 24.0 2,406
Belgium 6,006 19.9 2,116
Switzerland 4,712 18.3 1,882
Austria 4,710 13.8 1,513
Portugal 4,216 20.4 2,021
Denmark 3,665 21.2 2,172
Finland 3,368 24.1 2,312
Norway 3,249 26.1 2,327
Ireland 2,337 21.0 2,035

Facebook Most Engaging Site in Turkey
In Turkey, 23 million consumers spent a total of 45.3 billion minutes on the internet during August 2011. Facebook was the most engaging site with 13.1 billion minutes spent on the site, accounting for 28.8 percent of all time spent online during the month. International sites Facebook, Microsoft Sites (4 billion minutes) and Google Sites (3.9 billion minutes) took the top 3 spots with the remainder made up of local Turkish sites.

Top 10 Sites in Turkey by Total Minutes (MM)
August 2011
Total Turkey Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Total Minutes (MM)
Total Internet : Total Audience 45,282
Facebook.com 13,056
Microsoft Sites 4,014
Google Sites 3,872
Mynet A.S. 1,360
Aksoy Group 991
DK Gazetecilik 973
Hurriyet Internet Group 519
Dogan Gazetecilik 263
Dogan Online 240
Turkuvaz Yayin 237

comScore to Speak at Webrazzi
comScore Managing Director Mike Read will be speaking at Webrazzi in Istanbul, Turkey on Wednesday, 19 October, 2011. Mr. Read will be providing insights into the future of online measurement in Turkey as well as an overview of the internet, globally.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com