Presentation Mar. 24, 2014 | Share Consumers' Multi-Media Path to Purchase

Consumers' Multi-Media Path to Purchase

Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. Read more

By: Gian Fulgoni Tags: CPG, e-Commerce

Press Release Feb. 25, 2014 | Share

Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil

comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. Read more

By: Rodrigo Ceron Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, CPG

Blog Dec. 4, 2013 | Share

India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Read more

By: Amarpal Singh Tags: Ad Impressions, Advertising, CPG, Marketing Research

Press Release Mar. 4, 2013 | Share 2013 Canada Digital Future in Focus

comScore Releases the “2013 Canada Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read more

Tags: Advertising, Audience Measurement, Banking, CPG, Demographics, e-Commerce, Engagement, Finance, Internet Use, Media & Entertainment, Video, Rankings, Retail, Shopping, Smartphone, Social, , Web Traffic

Blog Nov. 12, 2012 | Share Digital Endcap Funnel & Average CPM

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website. Read more

By: Eli Goodman Tags: Advertising, Black Friday, CPG, Cyber Monday, e-Commerce

Presentation Nov. 8, 2012 | Share Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Read more

By: Andrew Lipsman Tags: CPG, Cross Media, Engagement, Facebook, LinkedIn, Social, Twitter

Blog Sep. 17, 2012 | Share

Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value claim” – defined as including information about price, value, savings or special offers –... Read more

By: Diane Wilson Tags: Advertising, Comparison Shopping, CPG, e-Commerce, Retail, Shopping

Whitepaper Jan. 30, 2012 | Share

Are Your CPG Brands Maximizing the Return on Your Digital Investment?

The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, highlights the significant potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands by creating unique online brand experiences. Read more

By: Mike Zeman Tags: CPG, Social

Whitepaper Nov. 2, 2011 | Share

The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update

Although the U.S. recession may have technically ended in 2009, its lingering effects are still very much being felt by Americans. As high unemployment levels and rising prices endure, consumers have been pressured to spend less and save more, ultimately affecting brand purchasing behavior and market share. A more price-conscious orientation among... Read more

By: Robin Bowmer Tags: CPG, Retail, Shopping

Whitepaper Jan. 13, 2011 | Share

What Would Don Draper Do In A Digital World?

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in understanding the true role of creative in the digital medium, leaving many to wonder: What Would Don... Read more

By: Andrea Vollman, Doug Crang, Gian Fulgoni, Jeff Cox Tags: Advertising, Attribution, Copy testing, CPG, TV

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