comScore Signs Partnerships with Media Consultant and Mediasoft to Help Italian Advertisers, Media Agencies and Publishers Improve their Online Campaign Planning and Optimization
Audience Measurement and Campaign Delivery Validation & Optimisation Solutions Now Directly Available on leading Netbox and Kubik Software
Milan, 18 October 2013 - comScore, Inc. (NASDAQ : SCOR ), a leader in measuring the digital world, announced today strategic partnerships with Media Consultants and Mediasoft, two Italian companies providing forecasting, planning and analysis software to the advertisers and agencies. Under this agreement and upon an additional subscription, clients will access comScore audience measurement services - comScore MMX®, comScore Video Metrix® and comScore MobiLens® and comScore integrated solution for campaign delivery validation and in-flight optimisation – comScore validated Campaign Essentials® - directly within Media Consultants and Mediasoft systems.
The full Italian version of the press release is available here
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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