November 15, 2016

Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.

Aaron Fetters SVP, comScore
Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
Lyle Schwartz Managing Partner, GroupM
Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
Julie Fleischer Managing Director, Retail, OMD
Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company

More videos from the Let’s Talk Advertising Effectiveness Series

Is precision targeting delivering on its promise?
What’s needed to make data truly actionable?
How do you evaluate quality delivery?