September 10, 2015

Cross Media

comScore is focused on solving today’s core challenge for the Media industry: The rapid rise of the cross-platform television and digital video audience. Over the past several years we have seen that video has escaped the TV set as consumers watch video content anywhere they want. In order to effectively sell and buy video everywhere, measurement needs to follow to represent the true way that audiences are consuming content.

More about

Cross Media TV Video

Related products

    Xmedia

    Unduplicated audience measurement across TV content and digital media in a single tool. Create media packages to analyze cross-platform reach, engagement and audience overlap....
    Learn More