March 22, 2016

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

Media companies, publishers and advertisers are all looking for ways to reliably measure audiences, content and advertising engagement across all platforms. Learn how comScore and Adobe are partnering to provide seamless, census-based measurement of digital video content and ads across platforms.

Through this partnership, comScore CEO Serge Matta and Adobe Primetime VP Jeremy Helfand, discuss how comScore is incorporating new Adobe Certified Metrics, standardized digital census data built on the Adobe Cloud Platform and powered by Adobe Analytics, into its Cross Media, Audience and Advertising Product Suites.