Join comScore Chairman Gian Fulgoni as he presents a quarterly review of the state of the U.S. online retail economy during a complimentary, live webinar on Thursday, February 11 from 2 - 3 p.m. EST/1 - 2 p.m. CST/11 a.m. - noon PST. This installment includes an overview of e-commerce trends in Q4 2009, a detailed analysis of the 2009 holiday e-commerce season and survey findings that highlight consumer sentiment about the current state of the economy.

Presentation Highlights Include:

• A recap of 2009 holiday e-commerce trends, including an analysis of changes in shopping behaviors throughout the season and the role of various marketing activities, such as free shipping and social media
• An overview of changes in consumers’ online spending patterns from early 2008 through the fourth quarter of 2009
• Analysis of spending patterns across key product categories during Q4 2009
• Review of consumer spending by demographic segments
• Analysis of key digital marketing trends as they relate to e-commerce, including social media, mobile, advertising and couponing/promotions

Understanding consumer online shopping behavior and competitor online strategies has never been more important for health insurance companies looking to generate new leads, write new business, and steal market share from competitors, both in the individual health plan arena as well as in the Medicare Supplement business.

During this session, I will review the trends and strategies that are driving online health insurance, including:

• Visitation and quoting at health insurance company and aggregator sites
• Online display advertising for health insurance
• Consumer search behavior and insurer and aggregator search strategies

The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition. Marketers face a number of challenges in evolving to a new digital media mix, but with those challenges come exciting marketing opportunities.

In this webinar, attendees will learn how to rapidly develop digital promotion strategies that drive store sales, measure their effectiveness and optimize the media mix.

Learn more from our experts about:

• How consumers have shifted their media usage & the opportunities it presents marketers
• Repurposing successful legacy marketing programs for a digital world
• New paradigms to acquire and retain customers for your store
• Best practices in digital marketing for your store
• How to measure the impact of online advertising in lifting retail sales