Facebook Captures Top Spot among Social Networking Sites in India

Indian Social Networking Audience Soars 43 Percent in Past Year

Mumbai, India, August 25, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Social Networking sites in India, revealing that Facebook.com grabbed the number one ranking in the category for the first time in July with 20.9 million visitors, up 179 percent versus year ago.

“The social networking phenomenon continues to gain steam worldwide, and India represents one of the fastest growing markets at the moment,” said Will Hodgman, Comscore executive vice president for the Asia-Pacific region. “Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains.”

More than 33 million Internet users age 15 and older in India visited social networking sites in July, representing 84 percent of the total Internet audience. India now ranks as the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K. The total Indian social networking audience grew 43 percent in the past year, more than tripling the rate of growth of the total Internet audience in India.

Growth of Top 10 Social Networking Markets Worldwide
July 2010 vs. July 2009
Total Worldwide – Age 15+, Home & Work Locations*
Source: Comscore MMX

Social Networking Unique Visitors (000)

Jul-2009

Jul-2010

% Change

Worldwide

770,092

945,040

23%

United States

131,088

174,429

33%

China

N/A

97,151

N/A

Germany

25,743

37,938

47%

Russian Federation

20,245

35,306

74%

Brazil

23,966

35,221

47%

United Kingdom

30,587

35,153

15%

India

23,255

33,158

43%

France

25,121

32,744

30%

Japan

23,691

31,957

35%

South Korea

15,910

24,962

57%

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Facebook Takes Top Spot among Social Networking Sites in India

Facebook.com posted an especially strong month in July, growing 12 percent versus June, to capture the top spot in the category with 20.9 million visitors. Orkut ranked second with 19.9 million visitors (up 16 percent vs. year ago), followed by BharatStudent.com with 4.4 million visitors (up 3 percent). Twitter.com had the highest rate of growth among the top five social networking sites, increasing 239 percent to 3.3 million visitors. Yahoo! owned two of the top ten social networking sites: Yahoo! Pulse (3.5 million visitors) and Yahoo! Buzz (1.8 million visitors).

Top Social Networking Sites in India
July 2010 vs. July 2009
Total India – Age 15+, Home & Work Locations*
Source: Comscore MMX

India

Total Unique Visitors (000)

Jul-2009

Jul-2010

% Change

Total Internet : Total Audience

35,028

39,562

13

Social Networking

23,255

33,158

43

Facebook.com

7,472

20,873

179

Orkut

17,069

19,871

16

Bharatstudent.com

4,292

4,432

3

Yahoo! Pulse

N/A

3,507

N/A

Twitter.com

984

3,341

239

LinkedIn.com

N/A

3,267

N/A

Zedge.net

1,767

3,206

81

Ibibo.com

1,562

2,960

89

Yahoo! Buzz

542

1,807

233

Shtyle.fm

407

1,550

281

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com