The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
Predictive Audiences and Contextual Targeting: Understanding What Drives...
Marketing's Next Era: How AI and Creators are reshaping the Consumer Journey
TV Measurement Has Entered Its Next Era
The Last Click Factor: How Consumers Are Outsourcing...
Consumer AI Chatbots Keep Climbing in March —...
Upfronts 2026 and the Architecture for Modern...
From Connected to Intelligent: What CES 2026 Revealed...
How Local Sports Fuel the Heartbeat of Fandom
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because...
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry...
Flexible by Design: Building Standards That Fit a Multi-Currency World
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification