What Are Your Segments Doing Online?
Moody's Gets Online
Gas Prices Drive “Hybrid” Searches
In my last post, I wrote about how high gas prices affected traffic to GasBuddy.com and searches for “Gas Prices.” It turns out that skyrocketing gas prices also have a big impact on the number of sea...
Ad Industry Reacts to New Online Media Planning Tools
State of the Global Internet - With a Focus on Asia
e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
The 2nd Annual e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry (2008 Release).
The Wizard of Oz had it right…
Taking the Online Video Trend Offline
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Great China Trip!
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data