介绍和白皮书

八月 14, 2012

The State of the U.S. Online Retail Economy in Q2 2012

发言者;演讲者: , Gian Fulgoni
事件: comScore Webinar

下载幻灯片 下载幻灯片

查看全部 查看全部

In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online Retail Economy in Q2 2012presentation, chairman Gian Fulgoni and Vice President of Industry Analysis Andrew Lipsman explore economic and online retail trends powered by comScore data.

  • All e-commerce product categories showed strong (10% or higher) growth in Q2
  • Mobile and tablets accounted for 9% of all retail e-Commerce sales in Q2
  • Overall consumer sentiment weakened this quarter as 56% of respondents viewing the economy as poor, a seven percentage point increase from Q1
  • Facebook and Pinterest are both important influencers of e-commerce but Linkedin attracts the heaviest online buyers

The State of the U.S. Online Retail Economy in Q2 2012 highlights data from Media Metrix, Mobile Metrix 2.0, Ad Metrix, MobiLens, TabLens and Social Essentials.


标签: e-Commerce, Facebook, LinkedIn, Mobile, Pinterest, Retail, Smartphone