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Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cogno...

Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a Comscore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring uniq...