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新闻发布 六月. 3, 2015 | Share

UPS Online Shopping Study: Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns. 阅读更多

新闻发布 六月. 3, 2015 | Share

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. 阅读更多

新闻发布 六月. 1, 2015 | Share

comScore Introduces MobiLens® Plus to Provide Combined Smartphone and Tablet Insights

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their devices. 阅读更多

新闻发布 五月. 6, 2015 | Share

comScore to Present at SunTrust Internet & Digital Media Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced that Serge Matta, President and Chief Executive Officer, and Mel Wesley, Chief Financial Officer, will present at the SunTrust Internet & Digital Media Conference, held at the Palace Hotel in San Francisco, CA, on Tuesday, May 12, 2015, at 1:10 p.m. PT. 阅读更多

新闻发布 五月. 5, 2015 | Share

comScore Acquires Proximic to Bolster Pre-Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities... 阅读更多

新闻发布 五月. 5, 2015 | Share

comScore, Inc. Reports First Quarter 2015 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the first quarter 2015. 阅读更多

新闻发布 四月. 29, 2015 | Share

comScore Introduces Panel-Informed Attribution to Improve Advertisers’ Targeting, Timing and Tactics in Reaching the Right Customer Segments

First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities 阅读更多

新闻发布 四月. 28, 2015 | Share

Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients. 阅读更多

新闻发布 四月. 27, 2015 | Share

comScore Industry Trust Solution for Programmatic Now Available in 44 Countries

comScore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent metrics. This is the first stage of the global rollout of the comScore Industry Trust Initiative which... 阅读更多

新闻发布 四月. 22, 2015 | Share

comScore, in Collaboration with CIMM, Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key comScore advertising metrics directly in programmatic trading platforms. 阅读更多