Comunicados de prensa

Búsqueda

Estados Unidos
Comunicado de prensa jun. 29, 2016 | Share

Hearst Television, Inc. Signs with comScore’s Local TV Service

comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark. Leer más

Comunicado de prensa jun. 22, 2016 | Share

comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s... Leer más

Comunicado de prensa jun. 8, 2016 | Share

UPS Study: Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study. Leer más

Comunicado de prensa jun. 7, 2016 | Share

Weborama Integrates comScore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile.... Leer más

Comunicado de prensa jun. 3, 2016 | Share

Podcast Consumption on The Rise, According To Wondery/comScore Study Released Today

One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first-of-its-kind study dedicated to podcasting, commissioned by audio on-demand network Wondery. Leer más

Comunicado de prensa abr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Leer más

Comunicado de prensa abr. 25, 2016 | Share

comScore y Facebook se unen para ofrecer indicadores de visibilidad a los clientes

comScore (NASDAQ: SCOR) anunció en el día de hoy que la empresa se aliará con Facebook para reportar sus datos de visibilidad directamente en el módulo de Validación de Anuncios de validated Campaign Essentials™ (vCE®). Esta alianza global incluye indicadores de visibilidad para las campañas de vídeo y display que aparecen en Facebook, tanto... Leer más

Comunicado de prensa abr. 20, 2016 | Share

comScore es la primera compañía en ofrecer un GRP visible para display y vídeo digital que cuenta con acreditación del MRC

comScore (NASDAQ: SCOR) ha dado a conocer que el módulo de Audiencia de validated Campaign Essentials™ 2.0 (vCE® 2.0) – que incluye información de la campaña digital con demográficos como la edad o el género, así como la cobertura, frecuencia y GRPs que de ellos resultan - recibió la acreditación por parte del Media Rating Council (MRC)*.... Leer más

Comunicado de prensa abr. 19, 2016 | Share

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Leer más

Comunicado de prensa abr. 15, 2016 | Share

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year. Leer más